When it comes to beer tap handles, everyone wants to be noticed. But at what point is a tap handle too big? What is the perfect tap handle size?
Take a look at this picture and you will see an example of a BIG issue.
The issue? Seven of the handles are not facing forward. Those handles and breweries have just lost their competitive advantage in the world of off site advertising. This may be your only form of advertising and you just got pushed out or turned to the side.
There are three reasons this may happen:
1: the tap handle is too big or too wide and doesn’t fit between the other taps.
2: the tap handle may fit, but the bartenders’ knuckles are taking a beating, or worse, accidentally pouring errant beers on the floor.
3: the tap handle may just feel awkward in the hand.
We have experienced that any handle over 2.5” wide may have these issues. Ideally, don’t go over 2” wide. However, the depth can be greater than 2.5” as it doesn’t affect the fit between the handles.
BUT, keep in mind: Balance. We still have to make sure the centre of gravity is not so far forward that we get an accidental opening, or the handle can’t be so thick that it hits the back wall.
Tip: Counteract the turning issue with three sided handles. (Beer Head tall triangle, Wedge Beer Head tall) As you can see in this picture, no matter how it is installed, the customer can see at least one of the logos.
Just one of the many things to think about over a nice cold beer.
Not sure if your Tap Handle is Too Tall or too Short? Read our post: Tall vs Short Tap Handles
